Our Founder
Our Founder
Sloan Carver
A mother, a wife, and a lifelong lover of two very different horizons: the ranch land of Heber Valley, Utah, and the surf breaks of the Southern California coast.
Ask her what she is first and she won't say "founder." She'll say Hattie's mom, Colt's wife, a Heber Valley girl who married a Southern California surfer. Cowgirl Surf just happens to be what came out of loving both places at once, plus one sun-soaked week in Hawaii every year that the whole family still counts down to.
Raised on horseback
Sloan grew up on her family's ranch in Heber Valley, a wide valley of golden pasture and split-rail fences under the Wasatch Range. She learned to ride before she learned much else, and the ranch taught her the first lesson that still runs through this brand: quality is not a luxury, it is a form of respect. Nothing on that ranch was bought twice. Things were chosen well, cared for, and kept.
Today she's raising her own daughter, Hattie, the same way, mornings on horseback, evenings checking fences, a life built on wide-open land and worn leather.
The road to the coast
The other half of Sloan's life belongs to the water. She met her husband Colt on the Southern California coast, and surfing became the second language of their family, the same patience and respect for something bigger than yourself that horses had already taught her.
"Horses taught me how to wait for the right moment. The ocean taught me the same thing, in a different language."
Most weeks, if she isn't on the ranch, she's paddling out at first light with Hattie beside her, boards strapped to the roof, salt in her hair by nine in the morning.
Family, once a year, in Hawaii
Once a year, the whole family, Sloan, Colt, and Hattie, packs up for Hawaii. It's tradition by now: slow mornings, warm water, and long walks on the sand as the sun goes down. It's where the ranch and the coast quietly meet, proof that this was never about choosing one horizon over the other.
That trip is where Cowgirl Surf's whole idea clicked into place: clothing that could move between both worlds without ever feeling out of place in either one.
Built out of necessity
For years Sloan dressed for both lives out of the same duffel bag, dawn in the saddle, dusk in the water, and nothing she owned was built for the distance between them. Western wear was cut stiff and styled like costume. Surf apparel was cheap and designed to be thrown away by August. Neither was made for a woman who wanted to look like herself in both places.
So she started making the pieces she couldn't find: heavyweight, garment-dyed layers in colors borrowed from the places that raised this brand, bone, espresso, sage, and canyon terracotta, finished with a single vintage crest instead of a loud graphic.
Same spirit, different coast
Ranch and coastline look like opposites. They are not. Both ask you to get up early. Both punish arrogance. Both reward the person who pays attention, does the work, and respects the thing in front of her. That is the whole idea behind Cowgirl Surf, and the only thing we ask of a piece before it earns our name.
